Sound Opinions: ASHA – Addickted


As a fan of well done, powerful videos, ASHA‘s new video for ‘Addickted‘ off her debut project ‘Masterbait‘ certainly hits me in the story-telling feels. Directed by Jordan Riggs, the theme put forth by the project as a whole is given life as the New Jersey MC spits seemingly from the perspective of a sex addict on the prowl. The lines blur as time goes on, and many interpretations can be made from the content as her analogies become more enhanced and vivid, but the video will shock you so we won’t spoil it.

I would still be in shock if it wasn’t for her bright smile at the end, and she’s easily one of the newer spitters on the scene I suggest you get a fix for. The visual is all the more reason to listen to the rest of the project if you haven’t yet. You can get the EP on her site IsThatAsha.

Let us know if you screamed “Run girl!” at the end

Chris aka Profound aka Chris Beykhun is an editor and long time member of the team. His long history with The TakeOvah stems back to the early college radio days and have seen him tackle many new endeavors such as Brooklyn Canvas (photography), Bacon Life (BLC lifestyle brand), and artist management. A student of sound, a realist with a whimsical love for anime, a writer and aesthetic chaser, his thirst for knowledge and "look at it this way" mentality is one he puts into everything he does, and big things are on the horizon